Privacy & Cookie Policy
What are cookies?
Cookies are small text files that websites place on your device when you visit. They store information such as your preferences, login status, or past activity to improve your browsing experience and ensure smoother, more personalised interactions.
There are two main categories of cookies: first-party cookies and third-party cookies.
First-Party Cookies: These are set directly by the website you are visiting. They remember your preferences and login information to provide a seamless, personalised experience on that site. For example, keeping you logged in or saving your language settings.
Third-Party Cookies: These are set by external services embedded on the website, such as advertising networks or analytics providers. They track your activity across different websites to deliver targeted ads or gather data for performance analysis.
How we use cookies
At First Intuition, we use cookies to help make your experience more efficient, secure, and tailored to your preferences. Cookies can remember your language choice, keep you signed in, or ensure that pages load as expected when you return. We also use cookies to understand how visitors navigate our website. This includes measuring which pages are visited most often or how long users stay. These insights help us improve the design, features, and content to serve you better.
We use different types of cookies for different things, such as:
Necessary cookies: We use cookies to help make your experience more efficient, secure, and tailored to your preferences. Cookies can remember your language choice, keep you signed in, or ensure that pages load as expected when you return.
Functional / preference cookies: Preference cookies store your display settings, location choices, or language preferences. They help the website remember your customisations and provide content that matches your selected options for future visits.
Analytics cookies: Analytical cookies gather anonymous information about user activity. This helps us understand general patterns, like how often pages are viewed, and improve the website’s structure and usability accordingly.
Advertising cookies: Advertising cookies are used to show you more relevant ads and measure the effectiveness of marketing campaigns. They may be used by us or our trusted partners to deliver content that aligns with your interests.
Types of cookies used
| Technology | Cookie name | Description | Duration | Type |
|---|---|---|---|---|
| Google Tag Manager | _gtm_preview | A temporary technical cookie only active for website administrators. It is used to test that our website's internal systems and tracking tools are running correctly before they are made public. | Session | Necessary |
| HubSpot | __hs_opt_out | This cookie remembers your privacy choice if you choose to decline tracking. It tells our website not to ask for your cookie consent again on future visits. | 6 months | Necessary |
| HubSpot | _hs_cookie_cat_pref | If our cookie banner allows you to pick and choose your preferences (such as accepting functional cookies but declining advertising ones), this cookie stores your specific choices. | 6 months | Necessary |
| Google Analytics 4 | _ga | This cookie helps us understand how visitors interact with our website. It assigns a randomly generated, anonymous ID to your browser so we can recognize you if you return to our site, ensuring we don't count the same person twice. | 2 years | Analytics |
| Google Analytics 4 | _ga_<container-id> | Keeps track of your active browsing session (such as how long you stay and which pages you view) to group your actions together during a single visit. | 2 years | Analytics |
| Microsoft Clarity | _clck | This cookie stores a unique, randomly generated ID for your browser. It allows us to recognize you as the same visitor if you return to our website later, ensuring our analysis remains accurate. | 1 year | Analytics |
| Microsoft Clarity | _clsk | Connects multiple pages you visit into a single website session to help us analyse navigation and fix broken site layouts. | Session | Analytics |
| Microsoft Clarity | CLID | Records the first time your browser was recognized on any website utilising Microsoft Clarity analytics. | 1 year | Analytics |
| HubSpot | __hstc | The main cookie used to log your browser's identity. It securely stores an encrypted ID alongside the timestamps of your first and most recent visits. | 6 months | Analytics |
| HubSpot | __hssc | A short-term cookie that keeps a running tally of how many pages you look at during your current visit to measure active traffic levels. | 30 minutes | Analytics |
| HubSpot | __hssrc | A technical check that determines if you have restarted your web browser, helping separate entirely new visits from a continued browsing session. | Session | Analytics |
| HubSpot | hubspotutk | If you submit a contact or subscription form, this cookie connects your past, anonymous browsing history on our site to your profile so we can deliver a more personalised service. | 6 months | Functional |
| HubSpot | messagesUtk | Recognises your browser if you interact with our live chat widget. It ensures your text conversation history remains intact as you browse different pages. | 6 months | Functional |
| Google Ads | _gcl_au | Used by the Conversion Linker to measure ad performance. If you click our ad elsewhere and complete an action here, it securely attributes that success to our campaign. | 3 months | Advertisement |
| Google Ads | _gac_gb_<container-id> | Stores campaign attribution data when you land on our website via a Google Ads link, assisting us in understanding which promotions perform best. | 3 months | Advertisement |
| Microsoft Advertising | MUID | A cross-domain browser identifier used by Microsoft websites for fraud prevention, site analytics, and delivering personalized ad campaigns. | 1 year | Advertisement |
| Microsoft Advertising | SM | A technical synchronization cookie used to safely align your anonymous visitor identifier (MUID) across different Microsoft domains. | Session | Advertisement |
| Microsoft Advertising | ANONCHK | Verifies whether browser session data can be combined with Microsoft’s advertising networks to validate successful ad clicks. | Session | Advertisement |
Manage and disable cookie preferences in your browser
Taking control of your cookie settings allows you to protect your privacy while tailoring your browsing experience. By adjusting these preferences, you can decide what information websites can store and how they track your activity.
Google Chrome: Chrome Cookie Settings
Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Firefox Cookie Settings
Options > Privacy & Security > Cookies and Site Data
Apple Safari: Safari Cookie Settings
Preferences > Privacy > Manage Website Data
Microsoft Edge: Edge Cookie Settings
Settings > Site permissions > Cookies and site data
Alternatively, you may wish to visit www.allaboutcookies.org which contains comprehensive information on how to do this on a wider variety of browsers.
Disabling cookies can help protect your data but may also reduce convenience. You might need to log in more often, lose saved preferences, or experience less personalised content while browsing.
We regularly review the cookies we use, to continually improve our services to you. Any such changes shall appear here and become effective immediately, you should check this page occasionally to ensure you are familiar with any changes.
Changes to this notice
We may change this Cookie Notice from time to time. If we make significant changes to how we use cookies, we will make that clear on our websites.
Contact details
First Intuition’s Data Protection Officer oversees our compliance with data protection legislation. Our ICO registration number is ZA057033. Our contact details are the following:
Telephone: 0207 323 9636
Email: dpo@firstintuition.co.uk
Postal Address: County House, Conway Mews, London. W1T 6AA.